Quality management: generating a competitive advantage
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چکیده
In the contemporary market, it is now more important for a company's future to make the customer's experience with the product as easy, enjoyable and enthusiastic as possible. For instance, Swiss knifes have multi-functionality and are made in accordance with customer's needs. They have a lifelong warranty on their sharpness and the customer can get it reworked at any of company's outlets worldwide.
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تاریخ انتشار 2010